Embracing Cultural Identity

TELLING AMERICAN STORIES THROUGH THE LENS OF IMMIGRANTS

As an AAPI founded brand with a 100% AAPI team we celebrate our community everyday and every month of the year. Launching in 2019 with the story of Asian American zine GIDRA we are proud to share that in the past five years from the Cambodian immigrant community in Long Beach to Kemio and NYC based inclusive fashion brand Private Policy we have explored dozens of community stories across the Asian diaspora. 

To mark the milestone of our 5 year anniversary as a community driven small business please join us IN PERSON on Saturday, May 18th at the PacSun Flagship in DTLA as we discuss cultural identity, historic preservation and community sustainabilitywith two of our very first collaborators, content creator and social justice activist Asia Jackson and restaurant owner Chef Tuệ Nguyễn

This month we are also revisiting one of our first legacy business collaborations and continuing to tell the story of the Southern California Flower Market as it fights for its existence in a rapidly developing downtown Los Angeles.

“In a rapidly developing downtown we don’t know if the flower district will continue to exist. For the past five years I have worked with my team to document and tell the story of a piece of history that could have gone overlooked. It is my hope that this contribution to historic preservation will shed light on our history before it gets displaced by rising rents and inflation. The more we are a part of this story the more we recognize how complex and messy it is to solve. The solutions are all imperfect but there’s value in trying and that’s what makes our community so beautiful.” — founder of UPRISERS and 4th generation Japanese and Okinawan American, Michelle K. Hanabusa

The Ltd Edition UPRISERS x Garden & Seeds collboration with The Southern California Flower Market is available online and in-store at PACSUN.

A percentage of proceeds will benefit Kizuna —a 501(C)3 non-profit organization building a future for the community through the education, empowerment, and engagement of the next generation.

We are also incredibly proud to share our latest projects, a priceless collaboration with legacy business Suehiro and our upcoming campaign focused on sharing American immigration history through the lens of 100 years of legislative impact. 

The problems are complex and the solutions are all imperfect but there’s always value in trying and that’s what makes our community so beautiful.