As a community-driven streetwear brand, we are committed to story-telling for activists, trendsetters, and warriors of change. The story of Gidra has instilled the core DNA of our team. Every piece from our UPRISERS by Uprisers.World collection is designed to take a stand and fight for something you believe in. The middle finger is more than just a rebellious symbol. It represents the need for change.
What is Gidra — The 1960s Asian-American Radicals
In 1969, some students at UCLA created a publication called 'Gidra' to provide their peers a space to explore their identity, address community issues and give hope for the future. Their goal was to feature issues that were important to them that were not covered by mainstream media. From 1969 to 1974, monthly issues of Gidra included poetry and art as well as news and opinion.
5% will go back to KOSUMOSU: a program of LTSC which started in 2003. This is a transitional facility for survivors of domestic violence. They provide consultation to get housing, counseling, and life skills to provide future success.