UPRISERS is a community-driven streetwear brand dedicated to amplifying impactful and authentic stories of activists, trendsetters and warriors of change to mobilize and transform our communities.
STREETWEAR WITH A PURPOSE
We’re no ordinary streetwear brand. We’re rebels with a mission. At its core, UPRISERS is a dynamic vehicle for advancing social change and telling the stories of the underrepresented. Our dynamic designs encourage a we-give-a-sh*t message. Instead of following a traditional seasonal collection schedule, the brand releases drops coinciding with community issues happening in society in real time.
We believe having a platform comes with a responsibility: speak up for what you believe in. We prioritize asking the hard questions, listening to trusted voices and sharing essential resources to grow together.
Delivering on the core of who we are, we’ve fueled campaigns such as #HATEISAVIRUS, a global movement to combat the increased racism and xenophobia during the pandemic; #MagandangMorenx, coined by trendsetter Asia Jackson dedicated to challenging traditional beauty standards and colorism; #SomebodysBeloved with recording artist MILCK focused on healing and building power around justice; and the 2020 Census, activated underrepresented communities to participate.
UPRISERS was founded by Creative Director Michelle K. Hanabusa, a fourth-generation Japanese-Okinawan American. Inspired by the origins of streetwear culture and its ability to connect people through creative mediums, she made her own. Always the trailblazer, Michelle is celebrated for her charismatic approach in leading collaborative projects with diverse, like-minded folks– ultimately inspiring valuable and intentional conversations.
More about our Founder + CD
“As early as I could remember, I knew what I wanted and didn’t shy away from the opportunity to share it. Fourteen years of competitive figure skating and one focused mission to compete at the Olympics was taken away after a career ending injury. It took not only my dream but also the avenue in which I dreamt of sharing who I was with the world. I spent my early 20’s searching for my identity. 2016 was the start of that journey of self-discovery. After a nationwide social campaign, which celebrated diverse voices and backgrounds, garnered over 3 million impressions in one day, it was an eye-opening experience of multiculturalism. This was the beginning of UPRISERS.
What you wear is what you represent. Being an Upriser means rising up for issues bigger than yourself. 2020 has shown us the amount of work there is left to do. Embodying the UPRISERS spirit means rising up, uniting and using your strengths to positively contribute to the world. It’s about starting from the bottom up, allowing our community to speak up for transformation and fighting for the change we want to see. It goes beyond a brand with a good design. We’ve seen in the last year, progress happens when we come together.”
Roots Story: The Most Personal is the Most Powerful
Recently featured on Complex Style
We value our relationships above all else. Every design and collection is with the intention of directly supporting and uplifting our UPRISERS community– from you, our team, collaborators and partners. Whether you’re an activist, trendsetter or warrior of change, you are part of our community.
At the end of 2020, UPRISERS put our a community survey and we received heartfelt, detailed responses from over 350 people (thank YOU!). The reviews, comments, and feedback from our community is what shapes our brand going forward. It’s helped establish and focus our UPRS ID around four core pillars: Peace+Justice, Equality, Mental Health, Sustainability. As you embark on this journey with us, we will find intersectionality between these four pillars. As we collectively work towards change, our goal is to bring these conversations to light and reimagine the possibility of a more just world. The future is now.
In all the work that we do, we strive to always support and offer value to our community. We stay committed to our giving back model: donating a percentage of our net profits to the organizations aligned with our values. From our partnership with musician MILCK, which we donate 100% net profits from the Somebody's Beloved Collection to the Somebody's Beloved Fund, to our work with #HATEISAVIRUS, and the ongoing creative partnership with Asia Jackson and #MagandangMorenx, we work year round to make it all happen.
WHY WE DONATE DIFFERENT %?
As a brand we embrace our own version of what growth looks like; we challenge the trendy-shortcut road to success. Instead, we choose to prioritize genuine partnerships and sustainable growth. We remain committed to our giving back model to service specific needs and goals. The difference in % is always mutually agreed upon per collection, per organization.
Learn more about our specific collections that give back here.
We are beyond grateful for your support, especially during these tough times. We are a small team wearing multiple hats everyday. We do this because we are passionate about every single person, brand, or organization we work with. You are the reason why we keep going. So thank you for continuing to support us!