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UPRISERS is a community driven streetwear brand rooted in amplifying impactful and authentic stories of the underrepresented.

We're no ordinary streetwear brand. We give a sh*t. UPRISERS is a dynamic vehicle for activating meaningful conversations and telling the stories of the underrepresented. We prioritize asking the hard questions, listening to trusted leaders and sharing resources to push the limit together. Here, your voice matters.

Peace + Justice, Equality, Mental Health and Sustainability are the 4 pillars of UPRISERS that guide our community, movement work and design. Building from these pillars, we continue to challenge ourselves to learn, evolve and do better. The future is now.


We aren't here just to drop collections, we're here to use our platform to engage communities to center their voice at the forefront of change.


We've fueled campaigns like Hate Is A Virus, Somebody's Beloved with singer-songwriter MILCK, Reimagine Everything with artist and activist Hollis Wong-Wear, #MagandangMorenx with actress and activist Asia Jackson, Uprisers University, and UPRISERS Family Market to celebrate and discover our roots.

Centering community means we're committed to making direct donations through our collections. We’ve donated to Hate Is A Virus, Somebody's Beloved, Reimagine Everything, and Filipino Migrant Center via UPRISERS Family Market powered by Panda Express.


UPRISERS was founded by Creative Director Michelle K. Hanabusa, a fourth-generation Japanese-Okinawan American. Inspired by the origins of streetwear culture and its ability to connect people through creative mediums, she made her own. Always the trailblazer, Michelle is celebrated for her charismatic approach in leading collaborative projects with diverse, like-minded folks– ultimately inspiring valuable and intentional conversations. 

More about our Founder + CD

“As early as I could remember, I knew what I wanted and didn’t shy away from the opportunity to share it. Fourteen years of competitive figure skating and one focused mission to compete at the Olympics was taken away after a career ending injury. It took not only my dream but also the avenue in which I dreamt of sharing who I was with the world. I spent my early 20’s searching for my identity. 2016 was the start of that journey of self-discovery. After a nationwide social campaign, which celebrated diverse voices and backgrounds, garnered over 3 million impressions in one day, it was an eye-opening experience of multiculturalism. This was the beginning of UPRISERS.


What you wear is what you represent. Being an Upriser means rising up for issues bigger than yourself. 2020 has shown us the amount of work there is left to do. Embodying the UPRISERS spirit means rising up, uniting and using your strengths to positively contribute to the world. It’s about starting from the bottom up, allowing our community to speak up for transformation and fighting for the change we want to see. It goes beyond a brand with a good design. We’ve seen in the last year, progress happens when we come together.”

Roots Story: The Most Personal is the Most Powerful

Recently featured on Complex Style

We Are Uprisers Complex Style Shop

We are beyond grateful for your support, especially during these tough times. We are a small team wearing multiple hats everyday. We do this because we are passionate about every single person, brand, or organization we work with. You are the reason why we keep going. So thank you for continuing to support us!

<3 the Uprisers fam

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