We’re taking a step away from social media.
It’s seen as a universal strategy to be ‘omni’, so as a brand we leaned into social media. We posted and reposted across Instagram, TikTok, LinkedIn, YouTube shorts, and even Pinterest. We experimented with everything from fliers to trending reels but in the end our analytics said no one can see you unless you pay for ads, and more importantly our team said ‘We’re exhausted.’
As we tumbled into a chaotic January 2025, our team collectively decided that both for our self-care, and out of frustration for the unclear futures of TikTok and Instagram, to get off of the hamster wheel of social media.
The founding principles of UPRISERS have and always will be discovering, telling and amplifying untold stories to build a better future now.
From May 1st onward UPRISERS will be focusing on our newsletter, launching long-form videos on YouTube and bringing back live and virtual opportunities to gather in community.
When things get crazy, and the world feels like chaos, and every day feels like a rush to a goal that someone else has set for us, we have decided to slow down our process so that we can embrace the pace that WE have set.
The same energies we were putting into a trending reel that will be seen once in passing and then forgotten, we will put their energy to better use. We recognize that the value our team brings to community storytelling can be reallocated in more impactful ways.
So for now, we’re saying goodbye to social media.
Clearly communicating our intentions and process continues to be important to us and we recognize that many people still receive most of their information from Instagram. Once a week, you’ll see a roundup in our IG stories with links from our newsletter, YouTube and LinkedIn.
We encourage you to engage with us there.
UPRISERS was never intended to be one voice, but a platform to amplify a community of voices so if our messages resonate with you, if our designs and fashion tell a story that you feel needs to be told we encourage you to share with others.
Nothing great is accomplished alone.
Grateful for community,
We Are UPRISERS
