THE INTENTION

The UPRISERS x birb. booth brings an immersive, IRL experience to life — merging digital storytelling and physical design. At the center, Hiroya Minowa’s Formula Drift-winning car captures attention and anchors the story of flight, speed, and cultural heritage. Surrounding the car are tactile moments — premium upcycled jackets, character-inspired props, and collectibles that connect the web3 birb. universe to real-world community meet-ups.

In contrast The UPRS told by UPRISERS® x JINS booth transforms an everyday object into a story of vision, care, and sustainability. Visitors move through repurposed denim and storytelling walls that reveal our design process in real time. They explore limited-edition eyewear through interactive mirrors, try-on stations, and portrait-focused photobooths. The booth is not just a display — it’s a living narrative of metamorphosis, turning materials into meaningful, wearable legacy integrated into our everyday lives. 

“One of the biggest challenges is making sure each booth feels fully interactive on its own. For JINS, it’s about people trying on eyewear, pairing it with our debut UPRS collection, and capturing their look in an elevated photobooth. For birb., we’re creating a world that feels alive — physical, premium, and emotional.”
—-- Michelle K. Hanabusa, Founder & Creative Director of UPRISERS.

Both experiences must complement each other without competing.

DESIGN CHALLENGES

Layout & Flow

Balancing interaction, visibility, and merchandise display across two activations requires deep collaboration between UPRISERS LAB, our local build partners, and creative collaborators. Every element — from shelving to signage — is designed with intentional modularity. Built-in shelving along the walls provides space for inventory, storytelling objects, and visual flow. Industrial racks and adaptive walls guide visitors naturally between JINS and birb., allowing each to shine while maintaining a cohesive visual rhythm.

As a sustainable brand, we design every buildout to be reused and reimagined for future IRL experiences. These structures aren’t one-time use — they’re part of an evolving ecosystem that continues to serve UPRISERS’ mission long after ComplexCon.

“We approach each booth like a lab experiment. The vision starts as sketches, then evolves as partners come onboard. 
—-- Michelle K. Hanabusa, Founder & Creative Director of UPRISERS.

Every design element — from wall texture to shelf placement — is meant to live beyond this moment.

UPRISERS x birb. BOOTH

The UPRISERS x birb. booth channels energy, speed, and narrative into a single immersive experience. Titled 'Rise Together, Fly Together', the collaboration brings motorsport grit to streetwear’s biggest stage — connecting drift culture with the symbolism of the birb. owl in flight.

At the center of the booth sits Hiroya Minowa’s Formula Drift-winning car — rarely seen off the track and exclusive to this pop-up. Bearing the marks of its races, the car is surrounded by mirrors that magnify every detail of the custom UPRISERS x birb. wrap — bridging Minowa’s precision and velocity on the circuit with the upward momentum of the owl’s flight.

Around the car, visitors explore the collaborative capsule collection: premium upcycled jackets, collectible pieces, and interactive props that bring the digital birb. world into physical form.

“This booth is about transformation in motion. From the energy of the track to the imagination of flight — we wanted to create something that feels alive.”
—-- Michelle K. Hanabusa, Founder & Creative Director of UPRISERS.

UPRS told by UPRISERS® x JINS BOOTH

The UPRS told by UPRISERS® x JINS booth embodies clarity, craft, and care. Rooted in the concept of seeing with intention, it invites visitors to engage with the act of vision itself — through fashion, storytelling, and reflection.

INTERACTIVE HIGHLIGHTS

• Fashion Portraits: Capture personal style in real time, celebrating individuality and expression.
• Thematic Photobooth Backgrounds: Inspired by Kintsugi pottery — the Japanese art of repairing broken pieces with gold — symbolizing repair, imperfection, and continuity.
• Interactive Mirrors & Try-On Stations: See yourself through the lens of clarity, care, and sustainable design.
• Aesthetic Integration: A fusion of futuristic overgrowth and weathered materials — merging UPRISERS’ sustainability ethos with JINS’ functional minimalism.

“The booth is more than a display — it’s a story in motion. From discarded denim to a limited-edition functional glasses case, it’s part of a reflective experience." — Michelle K. Hanabusa.

We invite visitors to see themselves, and each other, with intention and care.

LOOKING AHEAD

The ComplexCon activation represents the next chapter in UPRISERS’ commitment to designing through story. Each booth is modular, multi-use, and intentional — built to evolve with future events, collaborations, and creative experiments.

“Every piece of this design carries forward. From the shelving and signage to the photobooth structure — it’s not waste, it’s part of our ongoing story.” 
— Michelle K. Hanabusa

By merging fashion, culture, and sustainability, the booths serve as more than activations — they’re living exhibits of how UPRISERS LAB transforms ideas into experiences, and experiences into collective memory.

Have a Radical Day!