At UPRISERS, the responsibility to tell stories rooted in the underrepresented to seek change remains central to our purpose. Our partnership with PacSun is centered on showing up with our community to address experiences at hand.
We’ve been through a lot. And mental well-being looks different for everyone. While we do seek out help, AAPIs have the lowest rate of any racial/ethnic group – due to the lack of culturally relevant and integrated care. (According to Nami.org)
The Collection: Be Gentle On Humans
The Be Gentle Collection is designed to hold space for conversations around collective healing. The calm yet bold colors and graphics throughout the collection is to encourage kindness and find balance in our day to day lifestyle so we can work together for change.
Be Tough on Systems. Gentle on Humans.
Available In-Store & Online at pacsun.com/uprisers
Creative Director - Michelle K. Hanabusa | Featuring - Cley Kim & Tiffany Yonashiro | Producer - Kevin Kang | Director of Photography - Jucel Andrin | Editor - Jeffrey ‘JTL’ Rattanong (30 In The Morning) | Gaffer - Arjay Ancheta | Grip / Electric Swing - Alyssa Victoria | Photographer - Reinhardt Kenneth | Lighting Director - Rielle Li | Gaffer - Gerald King M. | Digitech - Leah Garcia | Grip - Mitch V Santos | HMUA - Mariah Valdez | HMUA Assistant - Cristina Goode | Production Assistants - Alli Le · Christine Kim · Brandon Yeung
